Emporio Armani Mens Underwear

Emporio Armani Underwear Range for Men

Emporio Armani have a growing collection of mens designer underwear in classic and seasonal designs. Giorgio Armani has been quoted as saying, “The typical Armani underwear buyer is a man who is as confident in himself as he is in his appearance,”

• This Seasons Emporio Armani Underwear for Men - For Autumn Winter 2009 Herbert Jones offers the wide waistband boxer briefs in a smoke grey and lead colour (see above image). In addition, we have selected a striped trunk from Emporio Armani with sophisticated colour combinations (rust and navy, black and grey). Finally, we present the striped waistband trunks with a large Armani eagle logo made from rubber, available in grey with red logo and biscuit with blue logo.
  
  
• Emporio Armani Stretch Cotton Underwear - The Stretch Cotton range from Emporio Armani is their flagship mens underwear collection. Made from extra soft fabric with a body-hugging fit, it is modern and comfortable to wear. There are three choices of waistband:
  
  
• Classic Waistband – Eagle logo in between the wording Emporio Armani
• Extra wide waistband – features large eagle and EA intitials
• Shiny metallic waistband with body enhancing fittings

Stretch Cotton underwear is available in briefs, trunks and boxer briefs (read about the different types of mens underwear) in white, black and grey. Also on offer is a multipack consisting of 3 pairs of trunks (white, black, grey) with the Armani classic waistband. The cotton stretch crew neck t-shirt has a tight fit, with the eagle logo on the left breast.

• Emporio Armani Fashion Underwear for Men - Each season Armani release a fashionable range of mens designer underwear in patterns and colours. Their fashion range is more subtle compared to other brands such as Calvin Klein underwear, making use of muted colours and sophisticated stripes. Read more about mens fashion underwear from the designer brands.
  
  
• Emporio Armani Boxer Shorts - available in plain colours, stripes and checks

Emporio Armani Underwear Advertising Campaign

One of the world’s biggest sports and fashion icons, David Beckham, signed up in 2008 to advertise Emporio Underwear for men. Giorgio Armani felt that David represented the ideal modern man; athletic and strong but also a caring father. Giorgio compared his physique to Michealangelo’s David statue because he has the ‘classical ideal’. He also signed David to the underwear brand for his keen sense of style, having been a big fan of Armani clothing for some time. David made a personal appearance at Selfridges to launch the Autumn Winter 09 collection of Emporio Armani underwear.

The adverts have appeared on huge billboards in the largest cities all aroud the world. David Beckham has appeared on a huge mural outside Macy’s in San Francisco, but apparently felt quite nervous about modelling designer underwear.